GIYF
Search Engine Society (Halavais, A. (2008). Search Engine Society: Search Engines, Search Divides, Social Search.) begins by mentioning how search engines are now thought of by our society as a kind of a cure all for the common question, and how we are now referring to machines before people when seeking answers. On almost a daily basis, whenever someone asks me a question I don’t know the answer to or don’t feel like explaining, I tell people to “ask the internet, the internet knows all”. The first chapter also covers what a search engine is, and comments that the term might be applied to smaller scale or less publicly available data storage units like a local hard drive. At first I disagreed with this notion, but, technically you are searching through data for a specific type of result, using an engine built to allow for this function, so the term seems to fit.
While I feel that niche and specialized search engines that focus in a specific area, like yellow pages, are currently popular and do a good job of providing information confined within a certain area of interest, I think that they will die out over the next couple of years. I believe that major search engines will only refine and develop more specific search offshoots, such as Google scholar is to Google. Why would people use multiple sites in order to find the information they are looking for when they could just go to one source they are familiar with? I also think that Google will move away from having a homepage for their search engine (www.google.com, although I think they will still keep it around) and will rely on search boxes built right into the browser’s GUI, or the Google tool bar. Also, it seems logical that Google will use a side search option that allows users to search on the side of their browser within a separate panel, rather than in an entirely new web page. When you think about what is displayed on a major search engine’s dynamically generated page after you perform a search, it could easily be condensed into a side panel and would still be perfectly readable, and more convenient, especially in this panel was collapsible and expandable. It is in this manner that I believe Google and other major search engines of the net will move away from their existence as a web page, and more towards being built into browser GUIs. We can already see the beginnings of this with Firefox (www.mozilla.com) utilizing a search engine box built into the browser.
The next exciting step to watch for is how search engines will continue to transform and better integrate into portable multimedia devices. Using an internet search engine on most cellular phones at the present can be a little rough and tedious, but will technology becoming cheaper, as it always does, cell phone processors, memory, boards, buses, displays, etc. are all improving to the point where we can use them as miniature PCs. Sure there are already, and have been for some time, cell phones that allow you to browse the internet, use mobile messanging services, and of course, make phone calls, but I have yet to use the cell phone that allows me to do all of these things while making the claim “this is as fast and easy as using my desktop”, and I do believe we will get there. Portable media devices may even outdo desktop PCs in terms of ease of use because they demand it, the are used on the go. As the book mentions, location based technologies are being integrated into cell phones that allow search engines to display results who’s relevance is dependant upon your geographic location. With GPS systems becoming ever more popular, this is essential, as we will see this feature become standard in phones over the next 10 years. Search engines will need to recognize that you are using a mobile device, detect your location, which currently they can do via IP address, but not down to a 30 foot radius, whih also raises some security questions. There needs to be a trust system built into portable media devices that determines which sites to lend GPS information to, or else any website out there, or more importantly, and individual using the net, could easily track your ever footstep. The search engines who excel in this area, providing speed, a user friendly interface, and the most relevant results, will dominate. This is one more reason why niche and context specific search engines will die out, is because users will not want to establish trusts all over the internet with their portable media devices, they will find it much easier to trust one site, and then use it’s many specific offshoots as mentioned above.



